Classic Cases

Client Background & Challenges PT Appliances is a 40-year-old European mid-sized appliance manufacturer facing challenges such as an aging product line, intense market competition, and insufficient brand premium: The proliferation of "pseudo-intelligent" products - Most products' "intelligence...

Client Background & Challenges Founded in 2005, FQ Home Appliances is a well-known international manufacturer of environmental appliances, primarily producing dehumidifiers, humidifiers, and air purifiers. Its products are mainly sold to the European and Southeast Asian markets. Pain Point 1:...

Client Background & Challenges Founded in 1998, AH is a landmark brand in the European high-end home appliance sector, specializing in indoor air circulation solutions. It enjoys a reputation as a "master of quiet operation" in markets such as Germany, France, and Northern Europe. However, its...

Client Background & Challenges SH Company (Japan) is committed to building high-end health-focused appliances. When developing their next-generation humidifier, they determined to solve persistent industry pain points: Bacterial Proliferation: Humidifier tanks often become breeding grounds fo...